Status Both campaigns live
Flight Jun 11 -> Jun 13, 2026 - 3 days
Active target $585.00
01Approval Status
Updated 2026-06-11 - Owner: BCIO - Reviewer: yitzie@mamineg.com

Highland on Briley and The Oasis are live for a three-day Search relaunch.

Properties
2
HOB - Oasis
Flight
3days
Jun 11 - Jun 13
Active target
$585.00
$405 HOB - $180 Oasis
Campaigns
2
Search only - both live
Ad groups
6
3 per property
Keywords
78
39 unique - exact + phrase
Pre-flight gates
  • MCC accounts provisioned 290-759-8307 - 947-563-8674
  • Campaign structure drafted 2 campaigns - 6 ad groups - 6 RSAs
  • Housing-safe targeting confirmed 8-mi radius - presence-only - no demos
  • Executive ad copy review In progress - this document
  • Admin invite to yitzie@mamineg.com Script prepared - not sent
  • Analytics, GTM, conversion tracking Deferred - Phase 2
02Flight math
Working-hours schedules in each account timezone

Jun 11 - Jun 13 - three-day relaunch

Start End Weekend
Property Daily budget Days Target spend Credit qualification Daily micros
Highland on Briley $135.00 3 $405.00 ~ $400 additional 135,000,000
The Oasis $60.00 3 $180.00 $150 - $200 additional 60,000,000
Combined $195.00 3 $585.00 - 195,000,000
Pacing

Spend is paced for the short June 11-13 relaunch. Highland runs at $135/day for about $405, and The Oasis runs at $60/day for about $180. Both campaigns are Search only, Search Partners off, Display off, and constrained to 9:00 AM-5:00 PM on Thursday, Friday, and Saturday in each property's local timezone.

03Properties
Use the property switcher above to focus a single account

Account & campaign basics

Highland on Briley
Nashville, TN - America/Chicago
Live
Domain
hobtn.com
Customer ID
290-759-8307
Address
2131 Elm Hill Pike, Nashville, TN 37210
Radius
8 mi - presence-only
Network
Google Search - Partners off - Display off
Schedule
Jun 11-13, 9:00 AM - 5:00 PM CT
Bidding
Manual CPC - eCPC off
Daily budget
$135.00
Flight target
$405.00
Targeting note

Nashville and Donelson intent near Nashville International Airport and I-40. Avoid single-word "Highland" traffic - too ambiguous (Highland Park, Highland Ridge, Highland games, Highland cow).

The Oasis
Clearwater, FL - America/New_York
Live
Domain
oasiscfl.com
Customer ID
947-563-8674
Address
1119 Tuskawilla Drive, Clearwater, FL 33756
Radius
8 mi - presence-only
Network
Google Search - Partners off - Display off
Schedule
Jun 11-13, 9:00 AM - 5:00 PM ET
Bidding
Manual CPC - eCPC off
Daily budget
$60.00
Flight target
$180.00
Targeting note

South Clearwater apartment intent with beach, downtown, shopping/dining, and Tampa Bay access. Exclude broad "Oasis" traffic from schools, resorts, churches, and senior living.

04Campaign structure
2 campaigns - 6 ad groups - 6 RSAs

How the build is laid out

Arba | Search | Highland on Briley | 8mi
290-759-8307 - America/Chicago
  • Brand
    3kw 1RSA
    Property-name protection
    "highland on briley" - "the highland on briley" - "highland on briley apartments"
  • Apartment Search
    11kw 1RSA
    Nashville - Donelson - airport / I-40 - bedroom counts
    "apartments in nashville tn" - "donelson apartments" - "apartments near nashville airport"
  • Amenities
    5kw 1RSA
    Pet-friendly - pool - fitness - gated - on-site laundry
    "pet friendly apartments nashville" - "gated apartments nashville"
Arba | Search | The Oasis | 8mi
947-563-8674 - America/New_York
  • Brand
    3kw 1RSA
    Property-name protection
    "the oasis apartments" - "oasis apartments clearwater" - "the oasis clearwater"
  • Apartment Search
    12kw 1RSA
    Clearwater - beach - downtown - Largo / Belleair - bedroom counts
    "apartments in clearwater fl" - "apartments near clearwater beach" - "apartments near downtown clearwater"
  • Amenities
    5kw 1RSA
    Pet-friendly - pool - on-site laundry - W/D hookups - grill area
    "pet friendly apartments clearwater" - "apartments with pool clearwater"
Global build rules - applied to both campaigns
  • 01Google Search only. Search Partners and Display are off.
  • 028-mile radius around each property - presence-only location intent.
  • 03Exact and phrase match only. No broad match.
  • 04Manual CPC. Enhanced CPC stays off until live conversion volume exists.
  • 05No ZIP targeting, no demographic narrowing, no audience expansion.
  • 06Sitelinks, callouts, and structured snippets attached at campaign level.
05RSA preview
Approximate Search ad rendering - 12 headlines & 4 descriptions per RSA

Draft responsive search ads

Variant 1 of 4
Highland on Briley Brand ad group
Final URL
www.hobtn.com
Pinned H1
"Highland on Briley" -> Headline 1
Status
Live
The Oasis Brand ad group
Final URL
www.oasiscfl.com
Pinned H1
"The Oasis Apartments" -> Headline 1
Status
Live
Show full RSA - all 12 headlines & 4 descriptions for the active ad group
Reviewer note

Highland on Briley amenity copy is constrained to the verified set used for this review: three pools, fitness center, playground, business center, on-site laundry, pet-friendly positioning, and gated access. Additional unit-level claims should be confirmed before future copy expansion.

06Keyword strategy
78 ad-group rows - 39 unique terms - exact & phrase coverage

What we are bidding on

Highland on Briley 19 unique - 38 rows
The Oasis 20 unique - 40 rows
07Negative keywords
Shared MCC list + property-scoped exclusions

What we are intentionally excluding

Shared list 47 terms - phrase match

Applied to every campaign across the MCC. Blocks lookers, buyers, jobs, listing-site traffic, and short-term lodging.

Highland on Briley6 terms

Disambiguation for "Highland" and "Briley".

The Oasis14 terms

Disambiguation for the common word "Oasis".

08Asset package
Sitelinks - callouts - structured snippets - all campaign-scoped

Extension copy

Highland on Briley
Sitelinks
Callouts 9
Structured snippet
Amenities
Pools - Fitness Center - Playground - Business Center - On-Site Laundry
The Oasis
Sitelinks
Callouts 6
Structured snippet
Amenities
Pool - Outdoor Grill - On-Site Laundry - W/D Hookups - Kitchens
09Hold points
Things deliberately not done - listed so nothing happens by accident

Current launch state

  1. 01
    Both customer campaigns are enabled

    Highland on Briley (290-759-8307) is enabled as of 2026-05-26. The Oasis (947-563-8674) is enabled as of 2026-05-28. Both are Google Search only, with Search Partners and Display off.

    Done
  2. 02
    Three-day relaunch uses local working-hour schedules

    HOB runs 2026-06-11 through 2026-06-13 at $135/day, 9:00 AM-5:00 PM CT. The Oasis runs 2026-06-11 through 2026-06-13 at $60/day, 9:00 AM-5:00 PM ET.

    Scheduled
  3. 03
    Admin invite to yitzie@mamineg.com is prepared as a script, not sent

    The invite is queued. It will be triggered only after this review is approved, so the client receives access at the right point in the launch process.

    Pending
  4. 04
    Analytics, GTM, and conversion actions are deferred for a later pass

    This flight is a credit-qualifying activation window first. Conversion tracking, GA4 wiring, and GTM container changes have their own review process and are explicitly out of scope.

    Phase 2
  5. 05
    Housing category declaration is on the launch checklist, not in the API draft

    The Google Ads API does not expose a housing-category field. The classification must be acknowledged in the Ads UI at launch. Housing-safe targeting (presence-only, no ZIP / demos / audience expansion) is already enforced in the build.

    Manual at launch
10Next actions
Sequence after campaigns launch

What happens after launch

  1. 01
    Monitor daily pacing for both campaigns

    Working-hours schedules reduce available serving inventory, so check spend pace daily against the three-day relaunch targets before making bid changes.

    Owner BCIO - Jun 11 through Jun 13
  2. 02
    Send admin invite to yitzie@mamineg.com

    Run the prepared invite script for both customer accounts. This grants client visibility while both campaigns serve.

    Owner BCIO - Share after launch review
  3. 03
    Confirm Housing sensitive category in the Ads UI

    Open each customer account, confirm the Housing category, and verify Google's housing-safe restrictions. This is the enforcement layer for the targeting rules already coded in the build.

    Owner BCIO + client confirmation
  4. 04
    Verify the 8-mile radius centers on the leasing office

    Pin the geo center to the leasing office coordinates rather than the property centroid or domain WHOIS lookup. Confirm both coordinates against street view.

    Owner BCIO - Pre-flight
  5. 05
    Watch Oasis credit pacing closely

    The Oasis target is $150-$200 additional spend, so monitor whether the $60/day cap is pacing correctly inside the limited 9:00 AM-5:00 PM ET schedule.

    Owner BCIO - Daily during flight
  6. 06
    Day-3 and day-7 search-term reviews

    Mine the search-term reports for new negative candidates and missing intent variants. No bidding changes; copy and negatives only until the flight completes.

    Owner BCIO - May 29 & Jun 2
Reviewer signature
yitzie@mamineg.com - Arba Living
Date
YYYY-MM-DD
BCIO countersignature
Account lead